Search Perfumer & Flavorist

71 Results
Section: Fragrance > Home Care
Molecule of the Month: 5-Isopropyl-2-methylphenol
Organoleptic profile and application areas.
Sep 17th, 2009
Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”
5 Top Fragrance Headlines of August 2024
Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.
Aug 27th, 2024
Marketers need to adapt and modify their strategies and product offerings.
5 Home Fragrance Trends in 2023
With an uncertain economy and inflation, consumer demand is expected to slow down.
Mar 21st, 2023
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users.
Top 5 Fragrance Headlines of July 2024
The top 5 fragrance headlines ranged from corporate restructuring and sales reports to interactive scent exhibits and consumer trends in home care and purchasing.
Aug 1st, 2024
Adobe Stock 1287934801
Top 5 Fragrance Headlines of May 2025
Check out what our readers loved most in the world of fragrance this past month.
Jun 1st, 2025
The candle segment held 35.89% market share in 2019.
5 Key Global Home Fragrance Market Drivers
The market size was $22.89 billion in 2019.
Jul 10th, 2023
Adobe Stock 1067057696
Top 5 Fragrance Headlines of December 2024
Learn more about the most-read articles of the past month.
Jan 1st, 2025
Screenshot 2025 04 02 At 12 57 57 Pm
Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
Apr 2nd, 2025
Adobe Stock 210964158
Top 5 Fragrance Headlines of June 2025
Check out what our readers connected with the most last month.
Jul 1st, 2025
77% of respondents are comforted by the smell of home.
Survey: 51% of Americans Experience 'Scent-stalgia'
The top scents Americans enjoy are: floral, clean or sanitizing, citrus, baked goods and wood/natural scents.
May 30th, 2023
Adobe Stock 626362865
Top 5 Fragrance Articles of 2024
Check out our most popular fragrance articles from the past year.
Dec 31st, 2024
FMI's analysts predict an increased demand for unique gourmand blends, including spicy, herbal, and savory edible notes.
Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035
FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.
Feb 25th, 2025
Recent holiday scents include a Glasshouse fragrance collection, Amaffi perfumes, Literie candles and more.
Deck the Halls with Recent Holiday Scent Launches
See the latest scents from brands including Glasshouse, Amaffi, Literie, Bath & Body Works and L'Occitane.
Nov 14th, 2022
Pura director of Fragrance Development, Hope Freeman discusses iconic scents for the seasons, timeless fragrances and her journey to the industry.
Pura's Hope Freeman Talks Timeless & Holiday Scent Trends
Freeman also shares her outlook on the future of fragrance, her journey to the industry and more.
Nov 3rd, 2023
Each candle is hand-poured into custom kiln-dried clay vessels and burns for 60 hours.
Courtney Cox’s Homecourt Debuts Candles and Hand Cream
All Homecourt’s products feature one of four signature scents, Cece, Steeped Rose, Neroli Leaf and Cipres Mint Chinese.
Apr 12th, 2022
The starter kit from Below 60 includes a plug-in diffuser and three oils.
Hilary Duff’s Home Fragrance Brand To Join QVC
Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.
Apr 25th, 2025
The My Healthy Home fragrance concept color palette solely consists of muted shades designed to exude a sense of well-being.
Düllberg Konzentra Reveals My Healthy Home Trend Concept
The My Healthy Home fragrance concept color palette solely consists of muted shades designed to exude a sense of well-being.
Sep 5th, 2023
Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.
Why Unilever is Building an In-house Fragrance House
The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.
Nov 25th, 2024
Page 1 of 4
Next Page