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Section: Fragrance > Home Care

The 18th edition of the International Exhibition of Raw Materials for the Perfumery Industry was held in Paris, France.

Top 3 Fragrance Ingredient Trends from SIMPPAR 2025

Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.

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SC Johnson Highlights Progress Towards Transparency and Sustainability

SC Johnson has released its annual The Science Inside, a public report that details the company’s transparency and sustainability initiatives.

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The Cleaning Product Right to Know Act Passes

The Cleaning Product Right to Know Act has been signed by California's governor, Edmund G. Brown, which will require manufacturers of air care, automotive, general cleaning and polish products to disclose fragrance ingredients.

The scent of Romance & Desire is described as combining 'the delicate allure of pink rose petals with the effervescent excitement of Champagne,' by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.

Febreze Unveils Scent of the Year 2024 to Inspire Connection and Passion

The scent of Romance & Desire is described as combining "the delicate allure of pink rose petals with the effervescent excitement of Champagne," by utilizing the aroma of roses mixed with the soft citrus notes of sparkling wine.

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Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends

The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.

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The Smell of Clean at the World Perfumery Congress

During his “Tide: The History of the Smell of Clean in North America” presentation, Rafael Trujillo, research fellow perfumer for P&G, will outline the history of the iconic detergent brand.

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[podcast] Two Sense: Candle & Air Care Market Trends with Amy Marks-McGee

Listen to what's new, now and next in candles and air care.

Consumers want to know what is in cleaning products and how they work to instill more confidence in their effectiveness.

Cleaning Product Ingredient Transparency Remains Paramount to Industry and Consumers

Discover current industry initiatives and efforts to achieve policies and regulations that support a person’s right to know and understand meaningful information about the fragrance ingredients in their products.

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Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism

An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.

Zum Lab All-Purpose Cleaner Frankincense & Myrrh has a rich woody, sweet scent.

Zum Adds Two Scents to Zum Lab All-Purpose Cleaner

The cleaner will now be available in Frankincense & Myrrh and Sea Salt.

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Interview: The Laundress and Aromatherapy Associates Bring Wellness to Cleaning Products

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends.

The spray is said to reduce unsavory smells by 98% in the kitchen (lasting for up to 2 hours).

MALIN+GOETZ Introduces Alcohol-free Tomato Home Spray with Odor-neutralizing Technology

The brand first struck success with this ingredient with the launch of its twice-sold-out tomato candle.

Pictured from left to right: Chris Diienno, Vince Kuczinski and Tony Riechert

Tony Riechert and Chris Diienno Honored at the World Perfumery Congress

The American Society of Perfumers presented master perfumer Tony Riechert with the Lifetime Achievement Award and perfumer Chris Diienno with the William Lambert Service Award.

Dalian Talent Group Signs Three-Year Licensing Deal with Hello Kitty

The new collection will be available across Europe, the Middle East and Africa beginning in July 2025.

This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.

Pura Debuts Open Air Technology Designed to Combat Household Odors with Fragrance

This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.

The Trees of the West collection includes three scents inspired by different types of forests.

Pura Releases Trees of the West in Collaboration with Scents of Wood

The Trees of the West collection will be available on both Pura and Scents of Wood’s websites as home fragrances and wearable fine fragrances.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

The market will grow at a CAGR of 10.5% from 2024 to 2029, according to a recent report.

Digital Scent Technology Market Projected to Reach $2B by 2029

The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.

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