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Type: Article

Section: Fragrance > Home Care

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Keeping Laundry Detergent Fresh

As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in laundry detergent products as well.

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Cool, Fresh, Crisp, Minty, Herbaceous—Frescamenth!

Oriental Aromatics brings you a refreshing burst of clean energy with Frescamenth AB19008.

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Editor's Note: So Fresh and So Clean

Today’s F&F products are reflective of consumer demands for personalization, wellness and environmental friendliness. This issue we explore these drivers more closely in laundry care, flavor labeling compliance, dairy innovations and more.

Ethyl Dehydrocyclogeranate

The odor of ethyl dehydrocyclogeranate is described as intense and diffusive, with natural, fresh, damascone, rose and apple notes, woody aspects and longlastingness.b Ethyl dehydrocyclogeranate is a multifaceted diffusive spicy rose with apple cider and other spicy aspects.

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Cinnamyl acetate EU natural – potential from high quality natural ingredients [sample request]

At Techvina, we're passionate about providing the highest quality natural ingredients. Our production process of Cinnamyl Acetate Natural from Cassia Oil uses a modern fractional distillation system that provides the highest recovery efficiency.

While sustainable solutions are among the top consumer demands in fabric care products, the sensorial and well-being benefits of fragrance cannot be overlooked.

The Future of Fabric Care: How Purchasing Trends and Scent Tech are Shaping the Industry

Understand consumer purchasing drivers per peer-reviewed research as well as innovative scent and sustainability technology launches in the fabric care market.

Approved by Ecocert, Diptyque’s La Droguerie eco-friendly cleaning line is available in Cedarwood Perfumed Ceramic, Dishwashing Soap with Orange Blossom, Leather and Wood Care Lotion with Beeswax, and Multi-Surface Cleaner with Vinegar; courtesy of Diptyque.

Latest Developments In Home Care & Laundry

Sophisticated scents and iconic scents outside of the home care category are spilling into cleaning products, dish care and fabric care.

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Synthesizing Mayol from Cuminaldehyde

The authors discuss two distinct preparations of the widely used muguet ingredient from cuminaldehyde.

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

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World Perfumery Congress 2018 Preview: A Sense of What’s Next

A preview of the event’s program and speakers, featuring a new master perfumer workshop, fragrance art installation, expo hall additions and more.

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Tide: The History of the Smell of Clean in North America

Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.

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Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends

The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.

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Forward Thinking: The Natural Evolution

Scrutinizing labels is the new norm, and consumers continue to be increasingly selective about the ingredients that they will use in their products. This has led to many innovations in natural skincare, deodorant, hair care and fine fragrance products.

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