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Section: Fragrance > Fine Fragrance

Just as the company did with flavor before it with its Generative AI Flavor Formulator, the new fragrance variant is claimed to offer a speedy alternative to conventional R&D/product development, which is founded on iterative processes.

PerfumeGPT? NotCo's Generative AI Fragrance Formulator Wants to Disrupt Scent

The Generative AI Fragrance Formulator is capable of creating "unique scents that consumers have never encountered before," NotCo claims.

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Unveiling the Power of Vietnamese Coumarin: A Natural Fixer for Exquisite Fragrances

Perfumers, rejoice! Techvina, a leading Vietnamese manufacturer of cassia oil isolates, introduces its exceptional Coumarin Natural. This remarkable product, extracted from Vietnamese cassia oil, offers a stable annual quantity of 15-20 tons, making it a

The Estée Lauder Companies first invested in Exuud in the second half of 2024.

Estée Lauder Companies Partners with Exuud on Technology Platform for Fragrance Innovation

The exclusive agreement will allow the Estée Lauder Companies to build upon Exuud's patented fragrance delivery system.

The Trees of the West collection includes three scents inspired by different types of forests.

Pura Releases Trees of the West in Collaboration with Scents of Wood

The Trees of the West collection will be available on both Pura and Scents of Wood’s websites as home fragrances and wearable fine fragrances.

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CBD Compliance: What Beauty Brands Need to Know. Download your FREE guide

Analysts estimate the revenue generated by CBD skin care products in North America to be around $645 million and expects the market to expand at a staggering 33% annually through 2027. However, regulation on CBD is coming. What should brands do? Here's what you need to know to make that call.

The new fragrance includes notes of chocolate, vanilla and cardamom.

Salt & Straw Collaborates with Imaginary Authors to Launch Dipped in Chocolate Perfume

This is the second collaboration between the two Portland-based brands.

Opus XIV - Royal Tobacco joins Amouage’s Library Collection, intended as a testament to how the search for knowledge transforms existence.

Amouage Adds Opus XIV Royal Tobacco Fragrance to The Library Collection

Opus XIV - Royal Tobacco joins Amouage’s Library Collection, intended as a testament to how the search for knowledge transforms existence.

The line includes one candle, a perfume discovery coffret, and four fragrances with matching iconic bow case lipsticks celebrating the four Hogwarts houses.

House of Sillage Creates 'Harry Potter' Inspired Perfume and Lipstick Collection

The line includes one candle, a perfume discovery coffret, four fragrances and lipsticks celebrating the four Hogwarts houses.

Pictured from left to right: Michel Mane, Laura Slatkin, Nancy McKay and Vince Kuczinski.

Behind the Fragrance at Day 3 of the World Perfumery Congress

The last day of the educational sessions took a behind-the-scenes look at several popular fragrances and social media's role in educating consumers about the story of perfume.

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Société Française Des Parfumeurs ‘International Prize Perfumer-Creator’ Contest Accepting Applicants

The SFP encourages young perfume creators to express their creativity through their contest that is open for applicants under 35.

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Brown Girl Jane Featured in Exclusive World Perfumery Congress On-Demand

Brown Girl Jane co-founders Malaika Jones and Tai Beauchamp, in conversation with Jenna Rimensnyder, discuss their company’s mission of bringing wellness solutions to Black and Brown women.

The Eternal Legends collection, developed by perfumers Nathalie Cetto, Olivier Pescheux and Delphine Lebeau, expresses African mythology thanks to a contemporary tribute to local divinities.

Scent of Africa X Bormiolo Luigi Fragrance Collab Highlights African Culture

Scent of Africa will target the American market in 2025 with a second, more complex range inspired by African materials and rituals. There is also opportunity to enter the European market.

Chloé Nomade Eau de Parfum Naturelle includes notes of oakmoss, freesia and Mirabelle Liqueur.

Coty Announces Naomi Scott as Brand Ambassador of Latest Fragrance Campaign

Chloé Nomade Eau de Parfum Naturelle includes notes of oakmoss, freesia and Mirabelle Liqueur.

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Coty Inc. x LanzaTech Talk Fragrance Tech in WPC On-Demand Interview

This session digs into the partnership between Coty x LanzaTech and what carbon-captured ethanol technology means for the future of sustainable fragrance.

The Hugo Boss Fragrances Official LazMall Flagship Store features a contemporary line-up of expertly crafted perfumes including key lines: Boss The Scent and Boss Bottled for men; and Boss The Scent, Hugo Boss Boss Femme, and Hugo Boss Boss Ma Vie for women.

Coty Debuts Largest Digital Flagship Store in Southeast Asia for Hugo Boss Fragrances

The launch is in exclusive partnership with the e-commerce platform, Lazada.

The activation reimagines Rio’s orelhões, dome-shaped public phone booths, as colorful scent portals covered in original artwork.

Sol de Janeiro Announced as Coachella’s First Fragrance Partner, Exclusive Body Care Partner

The partnership centers on Casa Cheirosa, a 30 ft x 30 ft sensory activation on the festival grounds.

TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance

There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.

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Confessions of a Rebel Expands Line of Gender-fluid, Data-driven Scents

The two fragrance additions will include Love High (a fruity, woody scent) and Almost Single (a spicy, woody scent).

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