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Section: Fragrance > Fine Fragrance
Fine Fragrance
The Role of Men’s Fragrance Advertising in the Mating Game
Those of you who work on new products, from salesperson to perfumer, struggle daily with the client’s perception of the consumer. Therefore, after approval of final submission, you must wait with some interest to see how your client communicates the fragrance in advertising. This is my subject.
Personal Care/Beauty
Groupe GM Releases Editions de Parfums Frédéric Malle Amenity Line
Created by Carlos Benaïm, the Eau de Magnolia scent features notes of magnolia, bergamot, lemon, grapefruit, oakmoss and patchouli and will be included in a range of personal care products.
Fine Fragrance
Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032
The market was valued at $4.2 billion in 2023 and is projected to reach $7.1 billion by the end of the forecast period.
Ingredients
Intoxicating Jasmine: There’s No Substitute for the Real Thing
A comparison of flower versus absolute components.
Fine Fragrance
Oscar de la Renta Launches Alibi Eau de Parfum
The fragrance is the first to be designed by the co-creative directors.
Fine Fragrance
Confessions of a Rebel Launches Gender-fluid Fine Fragrance
Get A Room and Order Champagne offers scent notes of raspberry, mandarin, jasmine, cocoa, patchouli and vanilla.
Fine Fragrance
Camille McDonald to Retire from Bath & Body Works
Camille McDonald, president of brand merchandising at Bath & Body Works, will retire by the end of the month.
News
Scentbird Announces Rebrand and Adds Candle to Subscription Service
The service's first-ever rebrand includes a new look and feel with an updated color palette and creative direction.
Fine Fragrance
Myntra Partners with Cristiano Ronaldo on Celeb Fragrance Launch
Launching in India for the first time through Myntra, CR7 will offer perfumes, body mists and deodorants.
Fine Fragrance
VIDEO: IFRA North America Releases
The Story of Fragrances
Perfumers and other industry experts discuss the art of fragrance.
Fine Fragrance
Wish ATL x Zapah Lab Release Sneaker Inspired Scents
From Nike to Adidas to Converse, the two companies have created six fragrances through this sneaker line.
Fine Fragrance
Ask An Expert: Building Your Relationship with Fragrance Materials
Senior perfumer Serge Oldenbourg returns for part three of his four-part series.
Fragrance
Riverside Company Invests in Spanish Fragrances Business, Essential Compositions
Essential Compositions was founded in Gandía, Spain in 1980 and manufactures fragrances for perfumery, personal care, air care, and home care companies.
Fragrance
Revlon Announces Global Fragrance Licensing Deal with Palm Angels
The partnership with Revlon includes the development of permanent fragrance lines for both men and women.
Fragrance
Leah Kateb Joins Skylar as Chief Creative Officer, “Refounder”
The Love Island USA alum will help the brand refresh its identity.
Fine Fragrance
Ciara and Russell Wilson Debut Two Fragrances for Joint Line
The latest additions to the R&C line are the Harmony Duo and the Intense Duo.
Regulatory & Research
Perfumer POV: An Opportunity to Reinvent the Fragrance Creation Process
Perfumers will have to collaborate and work hand in hand with R&D to innovate and find new notes to replace the restricted and/or banned ones; otherwise they may be forced to try to compose new melodies on a piano missing half the keys.
Fine Fragrance
Fragrance Designs by Marc Rosen Honored at Glamour Icons Exhibit
“As with fashion design, the creation of cosmetic packing is an art form. Marc Rosen broke this barrier that for too long has separated the worlds of art and design."
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