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VIDEO: IFRA North America Releases The Story of Fragrances

Dec 3rd, 2012
Jeb Gleason-Allured

The International Fragrance Association North America has released a short film, The Story of Fragrances, which presents perfumers and other industry experts on the art, passion, science and technology of perfumery. 

The film represents both a rare glimpse into this unique industry and a consumer-friendly primer on the innovation behind leading brands. 

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