Amenities provider Groupe GM has launched its collaboration with perfume brand Editions de Parfums Frédéric Malle, which includes a range of fragranced amenity products.
Created by IFF master perfumer and Perfumer & Flavorist advisory board member Carlos Benaïm, the Eau de Magnolia scent features notes of magnolia, bergamot, lemon, grapefruit, oakmoss and patchouli. The products include a fragranced shampoo, conditioner, body wash and body lotion in 40ml bottles. Additionally, the line will include perfumed soaps (30g or 50g), a rubber incense medallion and an Eau de Toilette in either 3.5ml or 7ml bottles. The hotel products will be available worldwide, and the first partnership will be the Four Seasons Hotel in Hong Kong.
“We are delighted to add Editions de Parfums Frédéric Malle to our ever-expanding luxurious amenities portfolio,” said Laurent Marchand, Groupe GM president. “Similar to the Frédéric Malle vision, we at Groupe GM, are constantly striving for creativity, quality and innovation. This line deeply reflects our core values and will enable hotels worldwide to pamper their guests with expertly fragranced amenities.”