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Section: Fragrance > Ambient Scent

FMI's analysts predict an increased demand for unique gourmand blends, including spicy, herbal, and savory edible notes.

Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035

FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.

E-Nose, one of the segments analyzed in the report, is projected to record 8.2% CAGR and reach $1.1 billion by the end of the analysis period.

Global Digital Scent Technologies Market to Reach $1.8B by 2030

The market was estimated at $970.1 million in 2022, projecting to grow at a CAGR of 7.8% over the period 2022-2030.

Behind the Scenes of Making Yankee Candle's 2023 Scent of the Year

Senior fragrance evaluator Taylor Perlis checks in to discuss her process of creating the scent Wonder.

The fragrances are complemented by ScentAir's Odor Neutralizing technology, effectively combating unwanted pet odors at a molecular level.

ScentAir Adds 2 Scents to Line of Pet Calming Fragrances

Both fragrances target nervousness, anxiety and stress induced by various environmental factors such as loud noises, separation anxiety and interactions with other pets or visitors.

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Glade PlugIns Scented Oil Plus is designed with rest mode to save energy and fragrance. Photo: Glade.

Glade Launches Energy-Efficient PlugIns

Glade PlugIns Scented Oil Plus is designed with rest mode to save energy and fragrance.

For its collaboration with McMichael, Snif developed a youthful flora fragrance, Rose Era, which went viral on PerfumeTok ahead of its launch, leading to a wait list of more than 20,000 consumers.

Snif Enters its Rose Era in an Ulta-exclusive Collaboration with Monet McMichael

The latest scent represents a 5x scale up of its typical fragrance launch, per the brand.

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Smell Ya Later: Eurofragance Launches Euro-MC

The company's first product in the series is designed to target the smell of tobacco smoke, primarily for use in the air care segment.

Asian-American founders, Erica and Mark, created hand-poured soy wax wood-wick candles free from gluten, toxins, paraben and phthalates.

Emme Essentials Specializes Scents Inspired by Asian Flavors

The brand recently launched a collection of wax melts and seasonal candles.

Glasshouse Fragrances announced U.S. retail partnerships with Saks Fifth Avenue, Bloomingdales and Neiman Marcus.

Glasshouse Fragrances Continues U.S. Expansion, Launches Limited Edition Candles

Glasshouse Fragrances announced U.S. retail partnerships with Saks Fifth Avenue, Bloomingdales and Neiman Marcus.

Using Firmenich’s ScentMove tool, which according to the company 'provides a template for verbalization of emotions and enables the evaluation of feelings elicited by odors and fragrances,' consumer insights professionals were able to connect the dots between specific emotions and focus.

Firmenich: EmotiCode Scents Boost Focus & Cognitive Performance

Per Firmenich, "EmotiCode Focus fragrances increased mental processing speed in both tasks, versus fragrances that did not use EmotiCode creation rules and the control condition with no odor."

Visitors were invited to sample the fragrance collections while listening to curated music collections.

Eurofragance Brings Multi-Sensory Experience to in-cosmetics Asia

The Scentphony combined the expertise of the company's perfumers and a music composer.

Buff City Soap Appoints Enrique Ramirez as Chief Executive Officer

Buff City Soap produces handmade personal care and laundry products with plant-based ingredients.

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

Walter Ribeiro (53) comes from Brazil and has lived with his family in Holzminden, the headquarters of Symrise AG, for many years.

Symrise AG Appoints Walter Ribeiro to Executive Board & Jörn Andreas Exits Company

And Jean-Yves Parisot takes over as interim head of the Scent & Care segment.

Ethyl Dehydrocyclogeranate

The odor of ethyl dehydrocyclogeranate is described as intense and diffusive, with natural, fresh, damascone, rose and apple notes, woody aspects and longlastingness.b Ethyl dehydrocyclogeranate is a multifaceted diffusive spicy rose with apple cider and other spicy aspects.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

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