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Section: Fragrance > Ambient Scent

The Voyant Candle Collection is available at voyantbydanica.com.

Danica Patrick Enters Fragrance with Voyant Candle Collection

The collection was co-created with The Society of Scent in New York City and Jean Claude Delville, perfumer for fashion brands, including Givenchy, Marc Jacobs and Vera Wang.

Country artist Kacey Musgraves has partnered with Boy Smells to launch Slow Burn, a scented candle named after the first song on her new album.

Kacey Musgraves Enters the Scented Candle Game

Country artist Kacey Musgraves has partnered with Boy Smells to launch Slow Burn, a scented candle named after the first song on her album Golden Hour.

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The Juice: Achille Riviello – the Creative Engineer

Achille’s curiosity and passion for chemistry have led him through a diverse career path in fragrance, where pushing boundaries is an everyday goal.

For its collaboration with McMichael, Snif developed a youthful flora fragrance, Rose Era, which went viral on PerfumeTok ahead of its launch, leading to a wait list of more than 20,000 consumers.

Snif Enters its Rose Era in an Ulta-exclusive Collaboration with Monet McMichael

The latest scent represents a 5x scale up of its typical fragrance launch, per the brand.

All candles are vegan and free of toxins, as well as hand poured. Photo: Jete for Joy Candle Co.

Teen Entrepreneur Introduces Jete for Joy Candle Co.

All candles are vegan and free of toxins, as well as hand poured.

Senior perfumer Encarni Lorente received the bronze award in the category Reed Diffuser for her fragrance Burgundy Cherry.

Iberchem Senior Perfumer Encarni Lorente Receives Bronze Award at DETEX

Senior perfumer Encarni Lorente received the bronze award in the category Reed Diffuser for her fragrance Burgundy Cherry.

The kitchen candles contains Brightland's olive oil and notes of neroli and black pepper. Photo: Brightland's Instagram.

Brightland Olive Oil Releases Kitchen Candle

The kitchen candles contain Brightland's olive oil and notes of neroli and black pepper.

Voyage at the Sea harmonizes marine fragrances with the work of 19th-century artists to celebrate impressionism and conceptually explore water and the sea.

Olfactory Concert Combines Scent with 19th Century Art

Voyage at the Sea combines marine fragrances with the work of several composers to celebrate impressionism and conceptually explore water and the sea.

Gayil Nalls, Wild West Bullet and Pony Express Rider, Archival Inkjet Print, 2018

Olfactory Art Keller Presents The Politics of Perfume Objects: The Avon Suite

The multisensory exhibition by Gayil Nalls consists of eight photographs from The Avon Suite and a new scent, The Smell of George Washington’s False Teeth.

The Tulipa candle features scent notes of fresh tulip, waterlily, blonde woods and petitgrain.

Bloomeffects Launches Tulipa Candle Inspired by 115-year-old Farm

The Tulipa candle features scent notes of fresh tulip, waterlily, blonde woods and petitgrain.

Luiza Gottschalk’s Glade: To Touch Painting will be featured at Olfactory Art Keller from March 10 to April 17, 2022.

Olfactory Art Keller Presents Luiza Gottschalk’s Glade: To Touch Painting

The six paintings on display in this exhibit were created with scented paint that is intended to be touched to release the scents embedded in the paint.

British perfumer Lyn Harris of Perfumer H developed a line of signature candles based on paintings from old masters.

Sothebys and Perfumer Lyn Harris Collaborate on Candles Inspired by Old Masters Artwork

Harris has created three scents inspired by the works of three famed pieces of art.

The platform’s data states that 79% of users say that air care products contribute to a greater sense of well-being at home.

Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer

Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.

Jiménez and Mercier will continue to work together throughout 2025 to ensure a seamless transition of responsibilities.

Eurofragance Appoints New CEO, Effective 2026

Joan Pere Jiménez will assume the position as of January 1, 2026, and the current CEO, Laurent Mercier, will remain connected to the company as a member of the Board of Directors.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

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What's Clean in Scent at Natural Products Expo West 2019?

At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.

The report suggests the increasing product launches and use of candles for special occasions and home decor are market drivers.

Global Candle Market Projected to Grow From 2021-2025

The report suggests the increasing product launches and use of candles for special occasions and home decor are market drivers.

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