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Type: Article

Section: Fragrance > Ambient Scent

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The Power of Scents and Brands

Never before has an interactive discussion between a fragrance house and its client taken place in a public setting. Never before until today, that is—when Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist and Global Cosmetic Industries magazines, and program director of the World Perfumery Congress (WPC), brought both to the stage to lead attendees through the dynamics of the client-perfumer relationship and the power it brings to brands.

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The Role of Fragrance in Product Development

The goal of my presentation is to provide the perfume industry with our view of fragrance as a key material in cleaning products. Fully realizing that most perfumers see fragrances with artistry and passion, I must confess that I am treating perfume as simply a raw material used to create another product.

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Nasal Cilia: The ‘Long and Short’ of Scent-sation

Researchers at the Perelman School of Medicine at the University of Pennsylvania have identified patterns in cilia length and function within the naval cavity of a mouse model.

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Scent and Efficacy in Home Care

Learn more about the dynamics driving innovation and growth in global fragrance formulation and application in home care, laundry care, air care, dishwashing and surface cleaners.

Ethyl Dehydrocyclogeranate

The odor of ethyl dehydrocyclogeranate is described as intense and diffusive, with natural, fresh, damascone, rose and apple notes, woody aspects and longlastingness.b Ethyl dehydrocyclogeranate is a multifaceted diffusive spicy rose with apple cider and other spicy aspects.

Unilever and Fragrance: Emotion and Function

Marcella Bartoletti on scenting personal, home and oral care brands for a changing world.

The NPA seal for home care products.

OPINION: The NPA Home Care Natural Standard

Overview, certification criteria and FAQs.

Designer and Fragrance Foundation hall of fame honoree, Marc Jacobs at the 37th Annual FiFi Awards.

37th Annual FiFi Winners

In its 60th year, the Fragrance Foundation celebrates the history and future of fragrance.

1 + 1 = 3

P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.

Michael Carlos, Givaudan.

Fragrance in Good Times and Bad

Givaudan's Michael Carlos on how the economic crisis might reshape the industry.

Ladd Smith, RIFM

Green Fragrances for Cleaning Products: Compatibilities and Conflicts

Ladd Smith (RIFM) discusses the prospects for a working definition of sustainability, green and more.

Scent-Sational: Eco-friendly Homecare Introductions Boom

Household products making claims relating to environmental sustainability and ethical practices increased nearly 700% globally between 2006 and 2008.

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Home Fragrance: Air Care in the US Market

The current state of the air care market and the trends shaping it in the years to comeUS consumers are drawn to air care for several reasons. Busy lifestyles translate into less cleaning at home, but consumers still want a home that smells fresh.

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An Air Sculptor in His Own Words

Perfumer Christophe Laudamiel discusses his recent “air sculptures,” special raw materials, the creative process and collaborative relationships. In the secretive, under-the-radar profession of perfumery, IFF’s Christophe Laudamiel stands out. This high-profile perfumer has undertaken a number of attention-grabbing projects and speaking engagements, a break from the stereotypical “invisible” nose.

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Fragrance Handbook: Creating a Winning Candle Fragrance—From Brief to Manufacture

Addressing the three “C’s” of formulation: cost, compatibility and cold throw—plus a candle fragrance glossary. “Air Care—US,” a Euromonitor report released last winter, detailed this $2 billion-plus market, which grew 6% between 2004 and 2005. Within this segment, candles jumped 30%—more than any other category—to sales of $265 million.

ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance

Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.

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