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Section: Flavor > Trends
According to research, if a consumer appreciates familiar flavors like watermelon and mango, they are more likely to enjoy new fruit flavors as well.
Fruity, Sour & Floral Flavors Lead Trending Sips in Non-Alcoholic Beverages 2024
See how Gen Z, work-from-homers and conscious consumers are shifting their tastes in non-alcoholic beverages for 2024.
Jul 2nd, 2024
Microbiome modulators such as diet, probiotics and post-biotics can offer opportunities for product innovation to improve gut health.
10 Trend Predictions for 2025 According to Kerry Health and Nutrition Institute
The ten key health and nutrition trends can help inform product innovation in the upcoming year, like healthy aging and sodium reduction.
Nov 12th, 2024
In 2024, energy drinks held the largest market share in the global functional beverages market.
Functional Beverages Market Projected To Grow By 4.86% Over Next Five Years
Consumers are looking for to their beverages for added health benefits.
May 5th, 2025
According to Mintel, 46% of U.S. consumers say that “recognizable ingredients” are important when trying new drinks, and sometimes familiarity is tied to the brand and not the ingredient.
4 Fresh Flavor Trend Reports on Beverage, Natural Extracts and Alternative Protein Markets
Discover trend reports from T. Hasegawa, Treatt and ADM.
Jun 28th, 2023
The Significance of GRAS and Nature-Identical for Worldwide Harmonization of Flavor Regulation
The harmonized regulations should also foresee in a labeling requirement for flavorings on foods that does not distinguish between flavorings from different origin. A simple reference to “Flavorings” on the list of ingredients on the food packaging would suffice.
Apr 6th, 2016
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Quality Raw Materials and Technology for Authentic and Natural Apple and Citrus Flavors
Naturalness is the strongest trend in the food and beverage sector, resulting in stronger demand for natural and fruit-derived flavors.
Sep 30th, 2013
The macro-trends were validated and future-proofed with the help of leading experts and futurists from the food and beverage industry.
Givaudan FlavourVision Report Names 5 Consumer Trends Offering White Space in F&B
FlavourVision is said to draw on expertise from world-renowned experts in design, anthropology, futurology, holistic-wellbeing, sustainability and sensorial research.
Aug 31st, 2023
Functional ingredients are commonly used in energy and sports drinks to cater to health-conscious consumers.
Functional Food Ingredients Market to Grow by $53 Billion Over Next Four Years
The probiotics and prebiotics segment of the market is expected to have the largest growth over the forecast period.
Dec 11th, 2024
Crafting successful LTO snack flavors can benefit when finding a balance between the familiar and the unexpected. To attract consumers, brands could focus on flavor combinations that are both intriguing and relatable.
How LTO Flavors Can Meet Consumer Expectations for Convenience, Nutrition & Taste in Snack Category
Kalsec shares key market research driving consumer demand in the evolving snack market with a focus on LTO offerings.
Sep 1st, 2024
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