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Section: Flavor > Sweet Applications
Trends
The Natural Flavor Market Grows Up
Despite restrictions due to regulations, the natural flavor market is seeing strong growth as consumer package goods position their portfolios to more health-conscious consumers.
Sweet Applications
Rice Krispies Treats Relaunches Strawberry Flavor
The brand has also launched a new variety pack of mini treats.
Sweet Applications
Sour Patch Kids Releases Mystery Flavor
Throughout July, clues will be dropped about the mystery flavor, with a reveal in August.
Sweet Applications
Pop-Tart Teases Three New Flavors
The frosted and unfrosted flavors are launching soon.
Trends
Floral Flavors Flourish in the West
Per a recent Future Market Insights report, the floral flavor market is expected to trend worldwide in RTD beverages.
Sweet Applications
Snacklins Launches Vegan Cinnamon Churro Flavor
The limited-edition flavor is available in several packs while supplies last.
Sweet Applications
Cargill Develops Flavor Solutions for Rebiana
Developed using a recently patented technology, the new flavor solutions are best suited for cereal, yogurt, ice cream, confectionary and various beverage applications.
Sweet Applications
Ben & Jerry's Creates Colin Kaepernick Flavor
Kaepernick's Change the Whirled is a non dairy dessert with caramel and chocolate flavors.
Sweet Applications
Black Thunder Releases New Flavored Chocolate
The newest flavor is available for a limited time during the Autumn.
Sweet Applications
Milano Cookies Debuts New Winter Flavor
The flavor joins other holiday flavors like gingerbread and peppermint.
Sweet Applications
How Fantasy Flavors Are Transforming Gaming
Brands can create immersive sensory experiences that captivate consumers, tap into nostalgia and emotional connections, differentiate themselves in the market, and forge meaningful connections with gamers worldwide.
Ingredients
Flavor Reports: US Edition (May 25)
Our United States panel of flavorists sampled ingredients such as isobutyl propionate, isobutyl caproate and more.
Ingredients
Flavor Reports: EU Edition (August 2025)
Our panel from the British Society of Flavorists analyze and discuss eight ingredients for their applications in flavor formulations.
Sweet Applications
BeanBoozled Jellybeans Introduces Two Flavors
The unusual flavor combinations of BeanBoozled Jellybeans continue with Liver & Onions and Cappuccino, as well as Old Bandage and Pomegranate.
Sweet Applications
Pop-Tarts Releases Lemonade Inspired Flavor
Summer in January? Pop-Tarts has debuted its summery Pink Lemonade flavor adorned with a different cartoon on each pastry.
Sweet Applications
Clementine’s Releases Hanukkah Ice Cream Flavors
The Hanukkah flavors include one "naughty" ice cream, infused with alcohol.
Trends
McDonald’s is Lovin’ Natural Flavors
McDonald's soft serve just got (naturally) sweeter—the brand has almost fully switched to natural vanilla flavor in its soft serve desserts, sparking discussion on food label transparency.
Sweet Applications
Organoleptic Characteristics of Flavor Materials - Vanilla
Gerard Mosciano is joined by Judith Michalski, senior creative flavorist, Edlong Flavors; Carl Holmgren, consulting flavor chemist and Douglas Young, principal flavorist, Symrise, in the organoleptic evaluations presented here.
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