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Section: Fragrance
Trends
The Last Word: Laure Moutet
A reflection on a career and the value of mentorship
Trends
Recent Location-based Fragrance Launches
Designed to offer multisensory experiences, location-based fragrance products are having a moment.
Ingredients
Symrise Launches Garden Lab Collection
The Garden Lab Collections has been produced by upcycling byproducts from the food industry, such as artichoke, cauliflower, leek, asparagus and onion.
Regulatory & Research
Study Shows Promise of Longer Lasting Fragranced Products
These capsulation technologies can control fragrance release and enable the scale-up of profragrance fabrication.
Fragrance
Arcade Beauty Thinks Small (Quantity) With Latest Launch
Targeting indie brands, the website will allow companies to produce between 1,000-5,000 fragrance vials and/or vials-on-card.
Fine Fragrance
Tommy Bahama Takes You Sailing With Latest Launch
Tommy Bahama has released Maritime Deep Blue, it’s latest men’s fragrance created by Firmenich perfumer Frank Voelkl.
Fine Fragrance
Report: L'Oréal Creates New Division for Luxury Perfumery
L'Oréal has appointed Sandrine Groslier as head of luxe fragrance brands.
Fine Fragrance
Kayali Launches Lovefest Burning Cherry from Mona Kattan
The fragrance was created in collaboration with creator Mona Kattan and perfumers Gabriela Chelariu and Philippine Coutiere.
Ingredients
Inolex Releases LexSolv Essential, 100% Natural Solubilizer
The ingredient is designed to provide solubility that meets growing consumer demand for 100% natural and "no ethoxylates," per the company.
Ingredients
Lecheq Farm & Distillery LLC's Essential Oils and Hydrolats
Event Coverage
What Does Fragrance Creation Look Like Post-COVID?
Symrise master perfumer, Dirk Braun, takes the
WPC
stage this summer to discuss the details.
Fine Fragrance
Coty Launching Swarovski 'Pop Luxury' Fragrances in 2026
Coty's latest results were boosted by growth in fragrances across the pricing spectrum (prestige scents up 9% like-for-like).
Fragrance
Oscar de la Renta Launches Bella Soleil Fragrance
The fragrance was inspired by de la Renta's gardens in the Dominican Republic.
Fine Fragrance
Lavanilla Launches Vanilla Sugarcane Fragrance and Candle
Lavanilla's latest scent comes in fine fragrance and candle form, featuring notes of sugarcane, mandarin and vanilla.
Fine Fragrance
The Harmonist Launches New Line Amidst Rebrand
Founder Lola Tillyaeva talks new products, fragrance creation process and ambitions.
Ambient Scent
Bath & Body Works Launches Springtime Candle Lineup
From a bouquet of sweet flowers to a whipped coffee, Bath & Body Works has released four new candle fragrances.
Fine Fragrance
D.S. & Durga Launches Two Leather-scented Fragrances
The Parquet Leather fine fragrance is inspired by the journey of basketball and the influence it has over culture.
Fine Fragrance
Louis Vuitton Launches Fleur du Désert Fragrance
Fleur du Désert was developed by master perfumer Jacques Cavallier Belletrud and pays homage to three flowers from the region: jasmine, orange blossom and rose.
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