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Section: Fragrance
Fine Fragrance
D.S. & Durga Launches Two Leather-scented Fragrances
The Parquet Leather fine fragrance is inspired by the journey of basketball and the influence it has over culture.
Fine Fragrance
Louis Vuitton Launches Fleur du Désert Fragrance
Fleur du Désert was developed by master perfumer Jacques Cavallier Belletrud and pays homage to three flowers from the region: jasmine, orange blossom and rose.
Fine Fragrance
Salvatore Ferragamo Launches Ferragamo Bright Leather Fragrance
Ferragamo Bright Leather offers scents of bergamot, mandarin, grapefruit, basil, rosemary, cedarwood, patchouli and musk.
Ambient Scent
P.F. Candle Co. Launches Ojai Lavender Scent
Ojai Lavender is available as a soy candle, reed diffuser or incense sticks.
Fragrance
VEXA Beauty Launches Peptide-Infused Fragrance Line
The fragrance line was developed to combine aphrodisiacs and mood-enhancing notes.
Fine Fragrance
LUZI Discusses Family Legacy & The Next Generation
Discover LUZI company strides, corporate updates and partnership goals.
Regulatory & Research
Study Shows Promise of Longer Lasting Fragranced Products
These capsulation technologies can control fragrance release and enable the scale-up of profragrance fabrication.
Fragrance
Arcade Beauty Thinks Small (Quantity) With Latest Launch
Targeting indie brands, the website will allow companies to produce between 1,000-5,000 fragrance vials and/or vials-on-card.
Fine Fragrance
Tommy Bahama Takes You Sailing With Latest Launch
Tommy Bahama has released Maritime Deep Blue, it’s latest men’s fragrance created by Firmenich perfumer Frank Voelkl.
Fine Fragrance
Report: L'Oréal Creates New Division for Luxury Perfumery
L'Oréal has appointed Sandrine Groslier as head of luxe fragrance brands.
Fine Fragrance
Kayali Launches Lovefest Burning Cherry from Mona Kattan
The fragrance was created in collaboration with creator Mona Kattan and perfumers Gabriela Chelariu and Philippine Coutiere.
Ingredients
Inolex Releases LexSolv Essential, 100% Natural Solubilizer
The ingredient is designed to provide solubility that meets growing consumer demand for 100% natural and "no ethoxylates," per the company.
Ingredients
Lecheq Farm & Distillery LLC's Essential Oils and Hydrolats
Event Coverage
What Does Fragrance Creation Look Like Post-COVID?
Symrise master perfumer, Dirk Braun, takes the
WPC
stage this summer to discuss the details.
Fine Fragrance
Coty Launching Swarovski 'Pop Luxury' Fragrances in 2026
Coty's latest results were boosted by growth in fragrances across the pricing spectrum (prestige scents up 9% like-for-like).
Fragrance
Oscar de la Renta Launches Bella Soleil Fragrance
The fragrance was inspired by de la Renta's gardens in the Dominican Republic.
Sweet Applications
Hostess Launches Limited Edition Cupcake Flavors
Hostess has announced the launch of mint chocolate, strawberry and sea salt caramel cupcakes, available for a limited time.
Ambient Scent
[Update] Latest Themed Air Care Launches
The latest headlines in themed air care products include launches from Harry & David, Ikea, Homesick, Disney and more.
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