On January 29, 2025, fragrance innovation company Scentinvent Technologies announced a partnership with XJ Beauty a brand architect and accelerator.
The two companies developed four “scent collections” formulated without alcohol, mineral oil, parabens or phthalates. Each format is available in 11 scents developed in partnership with CPL Aroma.
“At Scentinvent Technologies, we see a future where fragrance becomes an integral part of the everyday beauty routines — not just a luxury for special occasions,” said Abby Wallach, chief executive officer at Scentinvent.
Scentinvent co-founder Caroline Fabregas added, “By aligning with modern consumer behaviors and addressing trends in the global beauty market and a consumer that wants convenience, we’re creating products that fit effortlessly into their lifestyles.”
The four formats can be easily customized for brands, allowing for incorporation of their signature scents in new, skin-focused formats. The two companies hope that this will help fragrance brands leverage the success of successful scents in new, innovative ways.
“The growing state of the fragrance industry, combined with the influence of social media and travel culture, has created a demand for products that merge beauty, fragrance, functionality, and individuality, “ said Bill Xaing, chief executive officer of XJ Beauty. “Our partnership with Scentinvent Technologies is about meeting those demands and redefining how fragrance fits into modern lives.”
Product Highlights
Scent Clear Solid Stick: A clear, translucent, colorful perfume stick that is portable fragrance in a twist-up swivel stick.
Scent Melt/Balm: A rich, moisturizing balm that combines scent with skin hydration.
Scent Shimmer: A radiant, fragrance-infused product that adds a luminous and shimmery glow.
Scent Serum: A lightweight serum that integrates fragrance with skincare benefits on pulse points.
