Tru Fragrance & Beauty has appointed Eric Bilenko as its chief executive officer, succeeding Monte Henige who will become executive chairman.
Bilenko’s career includes 15 years as principal, president and chief operating officer at Tru.
Bilenko said, "Tru Fragrance & Beauty has undergone a transformation over the past several years that has combined our world-class creative, product and branding talent, customer-centric approach, and operational excellence to position the organization for continued enviable growth. Our business has never had broader or deeper reach, and we truly believe that we can bring category-changing proprietary and partner brands to consumers in any channel or geography. Our success is a reflection of our associates, and our focus on talent will continue to differentiate how we uniquely shape the consumer experiences of the future. I am truly proud to be part of this team as we strive to be the best place for people to develop dynamic careers.”
Henige said, "This is an exciting time for Tru and a natural progression in our on-going success. Eric has been pivotal in advancing our evolution, both inspiring and facilitating our talent in the innovation, creation and commercialization that drives our winning partnerships and brands. As executive chairman, I look forward to supporting his efforts in my focus on high-level strategy and talent identification.”
