Bedoukian Launches Renewable Muguet Ingredient at the World Perfumery Congress

Contact Author
Fill out my online form.
Muguet and perfume

At the 2018 World Perfumery Congress (WPC), Bedoukian Research Inc. presented its latest aroma ingredient, Hydrofleura.

During a presentation at WPC titled “The Past, Present and Future of Signature Perfume Ingredients,” Robert Bedoukian, CEO of Bedoukian, demonstrated the ingredient, which can be used at levels as low as 1% that of traditional ingredients in formulations. Featuring a strong muguet note, Hydrofleur is the first commercial product from its collaboration with P2 Science, Inc. 


a Hydrofleur is a registered trademark.