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Bedoukian Launches Renewable Muguet Ingredient at the World Perfumery Congress

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Muguet and perfume

At the 2018 World Perfumery Congress (WPC), Bedoukian Research Inc. presented its latest aroma ingredient, Hydrofleura.

During a presentation at WPC titled “The Past, Present and Future of Signature Perfume Ingredients,” Robert Bedoukian, CEO of Bedoukian, demonstrated the ingredient, which can be used at levels as low as 1% that of traditional ingredients in formulations. Featuring a strong muguet note, Hydrofleur is the first commercial product from its collaboration with P2 Science, Inc. 

 

a Hydrofleur is a registered trademark.