Ambient Scent

In 2024, Symrise successfully launched three captives: Ambronova, Frostwood, andSalyssia, enhancing its portfolio of floral, woody, and musky fragrances.
Symrise 2025 Fragrance Leaders & Newsmakers
The German company predicts that personalization and mood-enhancing ingredients will influence the fragrance industry in upcoming years.
Jun 1st, 2025
CEO Samantha Mane shared, 'Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation.'
MANE 2025 Fragrance Leaders & Newsmakers
José Balibrea shared, 'Our agility enables us to move faster than the industry average, allowing our customers quicker access to trends and ensuring their projects are delivered in a shorter time frame.'
Iberchem 2025 Fragrance Leaders & Newsmakers