The latest attendee list update for the 2016 World Perfumery Congress is now live: click here to see who's going. The event, which is open for registration and will be held June 13–15, 2016 at the Fontainebleau Resort Miami Beach, Florida, will host attendees from leaders in the fragrance world, including:
- Estee Lauder
- Victoria's Secret Beauty
- Groupe Rocher
- Groupo Boticario
Why are they attending? Because fragrance is integral to brand DNA, differentiation and consumer experience, and a critical sustainability opportunity for product developers and marketers.
According to Mintel, 18% of consumers will pay more for green products, whether for health or sustainability motivations, while 60% will favor green products that offer a money-saving opportunity.
Meanwhile, figures presented by SolarCity and Clean Edge show that “72% of consumers want to learn more about corporate sustainability initiatives, 75% of consumers would be more likely to buy a product or service if the company is making an effort to be sustainable, [and] 82% of consumers are more likely to purchase a product that represents Corporate Social Responsibility than one that does not.”
Whatever the consumer motivation, sustainability is a clear opportunity for brand leaders in every category. That’s why the 2016 World Perfumery Congress is focused on the crossroads of sustainability, fragrance creativity, new and novel ingredients, and technical innovations.