DairiConcepts has debuted a new corporate image as an agile innovator within the highly competitive food industry, helping bring a fresh look to its website and assisted with a redesigned logo. The company’s website now showcases products, the food trends it supports and its technical capabilities. One particularly beneficial feature is a user-friendly tool that allows food industry professionals and product developers to access information about ingredients and order samples. The site also demonstrates how DairiConcepts' product lines offer flavor selections to meet market demands and trends.
DairiConcepts' new corporate brand reflects the company's innovative nature. According to the company, the logo's use of swirls in graduated colors represents a flexible, dynamic company committed to new product developments, technologies and international expansion. The green represents DairiConcepts as a growing company; the blue represents corporate integrity and professionalism; and the yellow-orange denotes the company's energy and creativity.