Givaudan has been announced as an official beauty sponsor of Makeup Museum's debut of "Pink Jungle: 1950s Makeup in America," an immersive exhibition in New York City.
Makeup Museum brings together beauty industry veterans including its executive director and co-founder Doreen Bloch (CEO of beauty research company Poshly Inc.), co-founder Caitlin Collins (former editor of Makeup.com) and co-founder Rachel Goodwin (celebrity makeup artist).
With a combined 40+ years of experience in the beauty industry, the female co-founded team came together with the idea to build a permanent institution that explores all aspects of beauty history and its impact on society and culture.
As one of the official sponsors, Givaudan will provide an exclusive 1950s-inspired fragrance to scent the exhibition space, as well as insight around its role in fragrance.
Other official sponsors include trailblazing companies that were instrumental in shaping and defining beauty in the 1950's such as Erno Laszlo, Alcone Company and Conair.
The Makeup Museum’s Instagram account (@MakeupMuseumOfficial) will be highlighting exclusive digital content provided by Givaudan.