Magliaro Joins Tru

Mark Magliaro has been named vice president of business development for Tru Fragrance (New York). He begins in January.

In his new role, Magliaro will be responsible for the identification, development and securing of client partnerships for multiple distribution channels, while liaising with Tru's Chicago and New York creative and product development groups.

Magliaro previously served as the president of fragrance at Ungerer & Co. and president of fragrances for Fragrance Resources.

“Mark brings 25 years of extensive fragrance experience to Tru,” said Monte Henige, CEO of Tru Fragrance. “We are thrilled to have Mark join our team at Tru, as the company continues to build new retail partnerships and explore new channels worldwide.” 

Of the move, Magliaro said, “I’ve admired Tru Fragrance as a leader in the industry for many years now and have always been impressed with how the company has been able to bring extensive value and innovation to its retail partnerships by not only developing great product but making it come alive at retail. I am proud to be associated with Tru and look forward to working alongside this talented team to build out additional retail relationships and explore new channels of business. Tru is a place where individuality is embraced and teamwork is fostered."

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