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NAFFS2010_AdamsCassens

Feb 23rd, 2010

Aditi Inamdar

CO₂ Emission Reduction with BASF Aroma Ingredients

CO₂ Emission Reduction with BASF Aroma Ingredients

Explore how fragrance and flavor companies are approaching Scope 3 emissions, improving transparency, and implementing practical sustainability strategies without compromising performance.

Rather than positioning fragrance solely as a marker of cleanliness, Haus of Suds treats laundry as a multisensory ritual where identity, memory and care intersect.

Givaudan Reimagines Laundry Fragrance Through a Generational Lens

Rather than positioning fragrance solely as a marker of cleanliness, Haus of Suds treats laundry as a multisensory ritual where identity, memory and care intersect.

Estée Lauder Sues Jo Malone, Zara UK Over Fragrance Name Use

The lawsuit claims the recent usage goes beyond that agreement and constitutes breach of contract, trademark infringement and passing off, the legal practice of misleading consumers about the origin of goods.

'Motherhood completely reshaped how I experience scent,' says Johnston. 'With Matilda, it started with curiosity–that childlike wonder, that sense of imagination and softness. But translating something personal at scale comes down to distilling it to a universal emotion.'

by/rosie jane Counter-Programs the Gourmand Boom: Inside the Making of Matilda

The passionfruit-forward composition deliberately pivots away from the category’s current vanilla saturation.

The significance of the study for the fragrance industry lies in its alignment with emerging research that correlates reduced olfactory function with neurological conditions and neurodegenerative diseases such as Alzheimer’s and dementia.

The Longevity Sniff: Blueme Links Olfactory Health to Cognitive Aging

The brand aims to make olfactory awareness a standard component of everyday wellness routines.

As wellness becomes embedded in daily routines, consumers are increasingly seeking convenient formats—such as protein sodas (up over 1,000% YoY) and ready-to-drink (RTD) applications—that deliver high-impact nutrition without sacrificing flavor.

Roquette Unveils Nutralys Pea 850F: Solving the Sensory Gap in High-Protein Innovation

By addressing pea protein’s taste profile at the ingredient level rather than through secondary flavoring systems, Roquette reportedly enables manufacturers to simplify labels.

The Gucci license served as the 'decisive piece' in a major deal last year among Coty, Kering and L'Oreal.

L’Oréal Races to Snag Gucci Beauty License Ahead of Schedule

The Gucci license served as the "decisive piece" in a major deal last year, where L’Oréal acquired Kering’s beauty division, per Reuters.

The initiative reflects dsm-firmenich’s focus on Saudi Arabia and the Middle East, aiming to support fragrance creators in the region. Pictured is a group photo taken during the Po ONE x dsm-firmenich opening celebration.

Po ONE Lab: A New Creative Hub for Saudi Arabia’s Fine Fragrance Scene

"By launching this dedicated fragrance space in Riyadh, we are anchoring a long-term model of co-creation, proximity, and inspiration ... "

NatureWell Bets Big on Scent-First Hair Care

At the heart of the launch is SunRise, an energizing, volume-driven lineup anchored by NatureWell’s fan-favorite Bouncy scent.

As neuroscience and ingredient technologies advance, it’s definitely possible to make reduced sugar foods and beverages taste better.

What Formulators Need to Know About Natural Flavorings with Modulating Properties

FMPs can be used in combination with other flavorings to create a more authentic sensory experience for the consumer.

IFF's R&D teams aim to move fast creating new moleules without compromising the integrity of the science.

Biotechnology as a ‘Flexible Toolbox’ for R&D: Q&A with SVP of IFF Scent

Charbel Bouez explains how IFF Scent uses several different technologies to innovate while maintaining its high quality.