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Sephora storefront with black facade and white lettering on a brick urban street

Anecdotes by Artists Brings Perfumer-Led Storytelling to Sephora With Sept. 14 Launch

Crowded indoor event venue with large white banner displaying 'scentfest' branding in black and pink text

ScentFest SF Makes a Big First Impression

More than 4,000 fragrance lovers, 100+ niche brands and a who’s who of perfumery converged in San Francisco for the inaugural ScentFest SF, signaling the growing appetite—and cultural momentum—behind independent and niche fragrance.

Woman in cowboy hat sipping tropical yellow cocktail with umbrella and pineapple garnish

From Piña Colada to Electric Daisy: The New Faces of Gourmand Scents and Flavors

Effects that expand the boundaries of flavor and fragrance creation.

Young woman with black hair buns wearing denim shirt holding pink and burgundy gerbera daisies against neutral background

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Seemingly innocuous components can elevate a product, but they have the potential to tarnish it too.

BOHOBOCO Mango Yuzu Gasoline Perfume retail display with illuminated signage and orange packaged products

Esxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumery

Brands leaned heavily into immersive activation strategies to drive engagement.

Grandfather and granddaughter smiling while eating together at kitchen counter

The Sweet Compromise: How the Longevity Boom Is Rewriting the Rules of Flavor Development

For decades, flavor was an uncompromisable king; however, today's health-conscious public is opening the door to distinct sensory trade-offs.

Woman in glasses holding white papers wearing red lipstick and white textured blouse

AI Takes on Odor Strength: New Study Maps the Molecular Drivers of Fragrance Impact

Odor strength reportedly proved consistently predictable across a range of state-of-the-art models.

Close-up of burgundy fabric with water droplets and bubbles creating a textured surface pattern

Inside-Out Care: Symrise Launches Division Linking Beauty, Wellness and Biotics

"[W]e are delivering integrated innovations that help our customers shape the future of care, to support consumers pursuing healthier longevity."

Laboratory technician in white coat operating centrifuge equipment in clinical facility with multiple washing machines

IFF Expands Fermentation and Enzyme Innovation Footprint in Latin America

By localizing fermentation capacity, IFF aims to improve supply reliability, shorten development timelines and enable faster adjustments for customers across sectors.

Blue glowing stylus pen interacting with illuminated digital circuit board interface on dark background

Inside the Receptor Revolution Transforming Flavor and Fragrance

Receptor-level screening, high-throughput bioassays and predictive sensory modeling could potentially transform everything from taste modulation to next-generation fragrance performance.

Corporate team at Givaudan Haus of SUDS event with laundry appliances and branded signage

Givaudan Reimagines Laundry Fragrance Through a Generational Lens

Rather than positioning fragrance solely as a marker of cleanliness, Haus of Suds treats laundry as a multisensory ritual where identity, memory and care intersect.