Global Perfume and Fragrance Market Growing

After marginal to flat sales and even declines in some regions over 2008–2009, Global Industry Analysts, Inc. (GIA) predicts that global perfume and fragrance sales will climb to $36 billion by 2017. Asia-Pacific, Eastern Europe and Latin America have all seen steady growth.

Demographic sectors to keep an eye on are teenagers, currently the most lucrative market; boomers; and European males, 75% of whom use some sort of fragrance. In terms of trends, GIA reports, keep an eye on customized and natural, eco-friendly scents as well as celebrity fragrances.

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