SC Johnson announced the release of its Exclusive Fragrance Palette, which has been more than two years in the making. This fragrance palette provides a comprehensive list of the fragrance ingredients found in the company’s products and is accessible to consumers through www.whatsinsidescjohnson.com. The goal is to help families learn more about the ingredients that are in products they use in their homes every day and to help consumers feel confident about the fragrances found in SC Johnson products such as Windex, Glade and Pledge.
The ingredient website will offer additional resources for families looking to learn more about what’s in the products they use in their homes. Enhanced product definitions will describe ingredients and the role they play in products. FAQs offer answers to some of the most commonly asked questions, and in keeping with the company’s commitment to transparency, the website offers links to alternate sites containing ingredient information, educational materials and more.
“We want all of our ingredients to be transparent, so consumers can make their own, informed choices on what to purchase,” said Fisk Johnson, chairman and CEO of SC Johnson. “We also want to earn the trust and confidence every day of the people that buy our products because we work hard on our ingredient choices and strive to continually improve our products.”
In March 2009, SC Johnson announced it was going beyond an industry-wide “Consumer Product Ingredient Communication Initiative,” committing to make ingredient information available in three ways (online, on pack and by phone); listing all of the ingredients included in its products, including dyes, preservatives and fragrance ingredients; and making the information available in English, Spanish and French.
Also beginning in 2012, SC Johnson will start rolling out product labels that list ingredients using their International Nomenclature of Cosmetic Ingredients names (INCI), a naming system used by the personal care products industry that is recognizable and familiar to many consumers. The move will be completed over several years.