WPC 2014 Preview: The Evolution of the Perfumer’s Palette

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Linking Sustainability from R&D to Marketplace

The power of life cycle assessments, bringing new molecules to the perfumer’s palette, innovating naturals, addressing the gaps in the perfumer's palette, green chemistry in practice and more.

“Chemistry and science are by tradition about innovation and can be a major growth driver for sustainable development in the flavors and fragrances industry,” says Kristina Gräper, director of SET—applied sustainability, BASF Nutrition & Healtha (WPC Stand: #609 & 709). “A collaborative approach in between our internal R&D network, our regulatory and market experts enables new initiatives and innovative solutions that foster a promising future of the perfumer’s palette.”

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Gräper explains that BASF has applied a system termed verbund (roughly translated as “linked” or “integrated”) to its manufacturing approach in natural and synthetic ingredients.

“In this verbund system, chemical processes consume less energy, produce higher product yields and conserve resources,” says Gräper. “In that manner, we save on raw materials and energy, minimize emissions, cut logistics costs and exploit synergies. Our aroma ingredients also benefit from all of these advantages.”

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