Are Men the New Face of Fragrance?

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A man spraying cologne

According to a recent NPD Group blog post, men might just be the new face for fragrance.

Citing NPD’s 2017 data on men’s prestige fragrance launches, the author stated that this segment has seen a 21% increase in launches in 2017. Additionally, a separate NPD survey about men’s fragrance habits showed that 89% of U.S. men reported using scents and 46% say they “[love] to try new or different scents.”