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Are Men the New Face of Fragrance?

Jun 19th, 2018

Ryan Daily

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According to a recent NPD Group blog post, men might just be the new face for fragrance.

Citing NPD’s 2017 data on men’s prestige fragrance launches, the author stated that this segment has seen a 21% increase in launches in 2017. Additionally, a separate NPD survey about men’s fragrance habits showed that 89% of U.S. men reported using scents and 46% say they “[love] to try new or different scents.”

Spectre was presented as part of 'From Matter to Spirit' (De la matière à l'esprit), the theme of the inaugural edition of Scent, a contemporary olfactory culture exhibition that took place in Milan, Italy, from March 27 to 29, 2026.

When Perfume Becomes Sculpture

Pexels Tima Miroshnichenko 7047605

Can Fragrance Help Cure the Loneliness Epidemic? Givaudan Innovates to Boost Belonging.

Scent can communicate presence, attentiveness and openness at a time when consumers are experiencing what the company describes as a “pandemic of loneliness.”

Sheri Zarchy on Finding Fragrance Through Science, Chance and Persistence

ScentFest SF Makes a Big First Impression

More than 4,000 fragrance lovers, 100+ niche brands and a who’s who of perfumery converged in San Francisco for the inaugural ScentFest SF, signaling the growing appetite—and cultural momentum—behind independent and niche fragrance.

Fragrance is stepping out from the broader personal care ingredient mix with the launch of the Fragrance Zone at in-cosmetics Asia 2026, reflecting the growing role of scent in product differentiation, mood and self-expression across APAC.

Fragrance Gets Its Own Spotlight at in-cosmetics Asia

A new Fragrance Awards program will add a competitive element, with international fragrance experts judging innovations showcased in the Scent Bar and attendees voting for their favorites.

'[L]arger/international customers require compliance to foreign standards such as Leaping Bunny, EU standards compliance, etc.,' says Cohere Beauty's John Nolfi. '[T]he trend is more about being able to support 'clean' formulations with some data.'

Cohere Beauty Rides Fragrance Boom With Speed, Scale and Flexible Formats

Notably, the Cedar Grove site runs on 85% solar power, adding a sustainability angle to a fragrance operation designed for both flexibility and scale.

According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute. The company says the platform has demonstrated conversion rates of more than 90%, compared with the typical 5% to 10% conversion rates associated with conventional fragrance retail.

How AI Actually Picks Your Fragrance

According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.

'Japan offers an extraordinary cultural vocabulary that remains largely untapped globally,' says Joseph Lattarulo, senior vice president and general manager at Takasago. 'Sacred woods from legendary forests. Tea rituals from Japan to China. Traditional gastronomy. Seasonality. Architecture. Craftsmanship. Thousands of emotional stories waiting to become fragrances.'

Takasago Partners With Handcraft to Create the Scent of Global J-Pop

J-Pop gets a scent identity as fragrance meets global music culture innovation.

'Over the past year, Eurofragance has taken a decisive step forward in its evolution, combining a customer-centric approach with innovation and sustainability, driving significant economic growth,' says CEO Joan Pere Jiménez.

Eurofragance’s Next Chapter: Scaling Innovation in the New Era of Fragrance

With record growth, AI-powered creation, sustainable ingredients and a landmark Givaudan partnership, Eurofragance CEO Joan Pere Jiménez and chief creation officer Dolors Costa reveal the strategies shaping the company’s global future.

The activation also serves as a showcase for dsm-firmenich's expanding technology platform. Building on more than a century of floral innovation—from early breakthroughs such as Iralia, Wardia and Hedione—the company highlights how modern technologies including Firgood extraction, NaturePrint capture and the new captive ingredient Heliobliss are enabling perfumers to create more nuanced, sustainable and expressive floral signatures.

dsm-firmenich Uses Global Art Platform to Reframe Floral Perfumery and Spotlight Next-Generation Ingredients

Beyond traditional florals: discover revolutionary ingredients reshaping fragrance creation.

Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership

Global Cosmetic Industry speaks with Caroline Gregory, Global Brand Director of AXE/Lynx, on partnering with FIFA World Cup 2026, the launch and the return to fine fragrance.