Appealing to consumers Gen Z is increasingly important to my brand's planning and marketing strategy? [1-Question Poll]

Oct 31st, 2023

Gen Z's relationship with social media has become pivotal to tracking trends and interests.

Gen Z's relationship with social media has become pivotal to tracking trends and interests.

Pexels image by Polina Tankilevitch

Gen Z is informing many of the latest launches in flavor and fragrance. As a matter of fact, their relationship with social media has become pivotal to tracking trends and interests.
Please take.a moment to weigh in on this week's poll!

“I would very much like to thank departing Board members Robert Bedoukian and Miguel Zavala, for their many years of service to the IFRA Board, as well as for the support of Simon Herriott from IFRA Regular Member IFF,' said Hans Holger Gliewe.

IFRA Adds 3 Members from FCA, IFF and Mane to Board of Directors

“I would very much like to thank departing Board members Robert Bedoukian and Miguel Zavala, for their many years of service to the IFRA Board, as well as for the support of Simon Herriott from IFRA Regular Member IFF," said Hans Holger Gliewe.

AQ3Rose CROP-G is said to deliver protection against premature skin aging.

Robertet Group and Aethera Biotech Launch Perfumery Ingredient with Skin Care Benefits

The latest perfumery ingredient collab, AQ3Rose CROP-G, is said to represent a revolutionary patented and standardized biotech ingredient derived from Rosa chinensis.

LUZI Discusses Family Legacy & The Next Generation

LUZI Discusses Family Legacy & The Next Generation

Discover LUZI company strides, corporate updates and partnership goals.

'We look forward to, together, collaborating to drive positive change for people, perfume, and the planet,” said Farah K. Ahmed, president and CEO of FCA.

dsm-firmenich and Givaudan Become Fragrance Creators Association Members

"We look forward to, together, collaborating to drive positive change for people, perfume, and the planet,” said Farah K. Ahmed, president and CEO of FCA.

In an assessment of more than 400 participants, it showed a breakdown in the unified smell of a compound following substructure adaptation.

Report: Researchers Discover Structure of Scents

When people smell various odors, it entails an analysis of submolecular structural features.

These fragrances are marketed for their mood-enhancing and wellness properties.

Functional Fragrances Gain Traction in Indonesia: Data

These fragrances are gaining traction amid growing awareness about mental health and increased stress levels.

L to R: Michal Benmayor (dsm-firmenich) and Barbara Belvisi (Interstellar Lab).

dsm-firmenich Partners with Interstellar Lab for Botanical Ingredients Production Advancement

This collaboration aims to pioneer an ingredient research program focusing on the impact of environmental conditions on plant yield and phenotype evaluation.

L to R: Study co-authors Brendan Ring, Isabelle Lee, Anne Marie Api, and Cronan McNamara

RIFM x Creme Global Fragrance Ingredients Exposure Paper Wins Society of Toxicology Award

The study authors compared the fragrance exposure of the highest-end product users to the internationally recognized TTC and DST to determine a realistic understanding of consumer exposure to fragrance.

Ginkgo Technology Network is said to provide an integrated R&D experience with capabilities from over 25 inaugural partners.

Ginkgo Bioworks Creates Ginkgo Technology Network Providing Ecosystem of Technology Partners

Ginkgo Technology Network is said to provide an integrated R&D experience with capabilities from over 25 inaugural partners.

Beyond biotech, readers can also find industry insights on encapsulation technology, as well as social media's influence on innovation in fragrance formulation.

Fragrance Moves Ahead with Biotechnology, Social Media Influence & Delivery Tech

Key factors driving innovation in fragrance technology.

Study's lead author, Isabelle Lee, Ph.D.

Study: Consumer Exposure to Fragrance 'Extremely Low'

The study compared exposure to the approximately 3,000 in-use fragrance-producing ingredients to their respective TTCs and DSTs.