Leading the industry in transparency, the maker of common house-hold brands, like Glade1, Raid2, and Pledge3, has now expanded to Europe, allowing European consumers to see the full ingredient list for both products and a list of fragrances possibly used in different products.
"Providing ingredient transparency allows for straightforward dialogue about specific ingredients."
Fisk Johnson, Chairman and CEO of SC Johnson explained, “We believe consumers should know a product’s ingredients so they can make educated choices about what they bring into their homes. Providing ingredient transparency allows for straightforward dialogue about specific ingredients."
The site, whatsinsidescjohnson.com, covers a majority of the 3,000 products sold in Europe in 25 countries, with more to be added in the future. Instead of listing “fragrance” or “parfum”, the company has a list of the bulk of fragrances ingredients that may be used in their products.
Along with making this information more available, the company intends to simplify consumer understanding of the ingredient list on the website. The easy-to-follow lists explain ingredient use and why it is used in that particular product
1, 2, 3 Glade, Raid and Pledge are registered trademarks of SC Johnson