Patent Pick: Overcoming Fragrance Habituation


Patent Picks are chosen by the editors from publicly available sources. Today's technology relates to fragrance compositions that resist habituation by consumers.

Fragrance compositions
WIPO Patent Application WO/2015/171738
Publication date: Nov. 12, 2015
Assignee: The Procter & Gamble Company

According to these inventors, conventional perfume compositions can provide desirable scents initially but over time, consumers can become habituated to them. This means after a long period of time, users can no longer detect the fragrance.

Accordingly, there remains a need for improved fragrance compositions that provide long-lasting and desirable scents that also can reduce and/or eliminate the fragrance habituation effect in consumers—without requiring consumers to modify their normal use habits.

It is further desirable to use components derived from less volatile perfume raw materials (i.e., 0.1 to 0.001 Torr or < 0.001 Torr) and/or that have a low odor detection threshold (i.e., < 50 ppb) over long periods of time.

The applicants have surprisingly discovered that perfume raw materials having certain chemical moieties are not subject to the fragrance habituation phenomenon. In a first aspect, this invention is directed to a fragrance composition that includes a fragrance oil that comprises one or more perfume raw materials that resists fragrance habituation.

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