Boy Smells has announced David Duplantis as its first chief executive officer.
Duplantis’ previous experience includes roles at the Banana Republic, J. Crew and Coach. Most recently, he worked as an adviser to early-stage companies.
Duplantis will oversee the brand’s next stage of growth following the pandemic-led candle-buying boom, the brand’s expansion into fragrance and the rising popularity of gender-neutral products.
Matthew Herman and David Kien will retain their original roles as co-founders since the brand's debut six years ago and will keep full creative control over the brand’s identity and product pipeline.
Herman said, “David has a legacy of lending high-value impact in every leadership role he’s served while ushering brands to reach their fullest potential. His appointment as Boy Smells’ CEO will be instrumental in evolving the way we as a brand continue to challenge the industry’s norms surrounding the gender binary and embrace non-traditional marketing strategies.”
Duplantis said, “We know that consumers are still learning about brands through wholesale channels. In particular, given that we’re a fine fragrance company without any brick-and-mortar locations, it’s important for consumers to be able to experience this firsthand in wholesale channels.”