The use and enjoyment of fragrances have endured throughout the centuries, from the rituals of ancient cultures to the diversity of today’s lifestyles. In fact, as we celebrate the second millennium milestone, fragrances continue to play a beneficial and purposeful role in adding to the quality of life— a tradition as old as mankind.
The fragrance industry is a multi-faceted one, with fine fragrances holding a celebrity status within it. For those who wear them, perfumes and colognes elicit feelings of joy, confidence, and a sense of well being. They also present their wearers with an opportunity to create for themselves a virtually unforgettable, personal trademark. A subtle splash of fragrance— when mixed with a power of the sense of smell—has the ability to spark cherished memories and a wealth of emotions that can lift spirits, enrich romance, improve one’s mood, and lead to an overall feeling of happiness. Fragrances help make life complete. They highlight the importance of the sense of smell, an often forgotten human attribute which, like sight and sound, adds a priceless vibrance to the tapestry of life.
But beyond the lure of the chiseled perfume bottle, fragrances are closely aligned with the benefits of other products, and, in fact, have come to enhance their effectiveness in the perception of those who use them. Researchers say that fragrances contained in household and personal products— from shampoo and cosmetics to laundry detergents and household cleaners—are near to synonymous with their perceived quality. Fragrances make clothes smell “clean”, cosmetics “pretty”, and households “well kept”. Fragrances are key to building consumer confidence in the cleaning abilities of soap or multi-purpose cleaners, or the perceived skin improvement brought about by the use of cosmetics. In summary, fragrances enhance our enjoyment of using products of personal hygiene (e.g. toilet soap) and hence contribute to our cleanliness and general health.