Nourish to Flourish

The August issue digs into wellness in the F&F industry.
The August issue digs into wellness in the F&F industry.

Wellness spans beyond regularly washing our hands, which we should be more than familiar with after the last year and a half. From aromatherapy to the food we consume and supplements we take, innovations in the wellness arena are flourishing within the F&F industry. In 2020, the global health and wellness marketa reached a value of $3.31 billion. Looking forward, the market is expected to reach a value of $4.24 billion by 2026, exhibiting a CAGR of 4.10% during 2021-2026.

In this month’s issue, regular guest author Amy Marks-McGee explores functional food and beverage developments (Page 32) in her column, “Forward Thinking.” Meanwhile, Destilla senior flavorist, Sandrine Dauphi, discusses how food allergies are creating unforeseen obstacles, as well as opportunities, for the flavor industry (Page 38).

Getting a little more technical, Perfumer & Flavorist+ is digging into a study on the application of gas-liquid chromatography to the analysis of essential oils on page 42. This study is set to run in a three-part series in consecutive issues exploring seven esters. You can read the entire study online at

Flavorcon Buzz

We are just three months away from P&F+’s Flavorcon, set for November 16-17, 2021. If you haven’t already pre-registered for the virtual event, be sure to visit to get on the list for all show updates on speakers, tickets and more. You won’t want to miss experts weighing in on issues, trends and breakthroughs from the flavor, food and beverage markets.

WPC Updates

In preparation for the World Perfumery Congress’ return in Miami June 29-July 1, 2022, P&F+ is putting out a call for speakers. If you are interested in speaking at WPC, head to to review speaker guidelines and submit your proposal. The submission window is set to be open until September 28, but it’s best not to wait. For inquiring minds unable to join in person, as well as those wanting additional content, WPC is set to host a virtual event July 11-13, 2022. More details to follow, stay tuned!

Jenna Rimensnyder

Managing Editor

[email protected]


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