To lead the retail rollout, Calvin Klein has tapped Grammy Award-winning superstar ROSALÍA as the global brand ambassador. Calvin Klein
The high concentrations should be no surprise. According to Circana, 2025's top growing U.S. fragrance segments included high concentrations, including perfume.
The collection serves as a sensorial exploration of vanilla—the fruit of the orchid that serves as euphoria’s signature flower—tracking its evolution from fresh and green to sun-kissed and toasted. Developed by master perfumers from world-class fragrance houses, the three scents offer distinct olfactive directions: Solar Elixir (a radiant mango-vanilla by Nicolas Bonneville of dsm-firmenich), Magnetic Elixir (a seductive musky vanilla by Caroline Dumur of IFF), and Bold Elixir (an intense oakwood vanilla co-created by Carlos Benaim, Domitille Michalon, and Caroline Dumur of IFF).
The aesthetic of the collection maintains the original sculptural bottle design, now reinvented through vivid, monochromatic hues of solar yellow, magnetic pink, and bold purple that reflect the intensity of the juice within.
To lead the retail rollout, Calvin Klein has tapped Grammy Award-winning superstar ROSALÍA as the global brand ambassador. Shot by photographer Carlijn Jacobs, the campaign features ROSALÍA across three surreal, sensorial universes, embodying the specific energy of each elixir.
The collection is scheduled to hit shelves on March 1, 2026, with a broad retail presence at Macy’s, Ulta and Amazon. Pricing is tiered to offer accessibility alongside the premium 100 ml format ($129), with 50 ml ($99), 30 ml ($79) and 10 ml ($36) options available.
