Fragrance brand KAYALI announced the launch of its newest collection, FREEDOM. The collection includes four fragrances centered around the note of musk.
“The story behind this collection is deeply personal to me,” said Mona Kattan, founder and chief executive officer of KAYALI. “It was inspired by my own journey toward independence and learning to fully embrace who I am. I started asking myself — what does freedom smell like? For me, it had to be musk. In the 1960s, women wore musk as a form of rebellion, stepping away from traditional florals to express strength and confidence. That energy inspired this collection. Our tagline, ‘Find Your Light,’ is about discovering your inner power and letting it guide you.”
The FREEDOM collection fragrances are housed in the brand’s signature diamond-shaped, ombre nude matte bottles topped with jeweled caps. The bottle design symbolizes the collection’s artistry and Middle Eastern heritage.
The FREEDOM collection is available for purchase on the brand’s website and at Sephora. The four fragrances can be purchased separately or in the limited edition Musk Obsessions Miniature Set.
Fragrance Highlights
Freedom Musk Santal | 34 Eau de Parfum
- Top Notes: Bergamot, pink pepper, mandarin
- Middle Notes: Sweet freesia, soft lily, lavender
- Dry Notes: Musk santal, candied amber, vetiver, KAYALI signature accord
Freedom Musk Matcha | 45 Eau de Parfum
- Top Notes: Matcha, bergamot, mate, green apple
- Middle Notes: Oat milk, praline, coffee, vanilla
- Dry Notes: Sweet musk, sandalwood, amber, patchouli, vetiver, KAYALI signature accord
Freedom Musk Bouquet | 27 Eau de Parfum
- Top Notes: Solar jasmine, ylang-ylang, pink pepper
- Middle Notes: Turkish rose, vanilla musk
- Dry Notes: Praline, sandalwood, vetiver, KAYALI signature accord
Freedom Musk Latte | 41 Eau de Parfum
- Top Notes: Bergamot, pink pepper, mandarin, cinnamon
- Middle Notes: Caffe latte, Turkish rose, lavender, cypriol
- Dry Notes: Cedarwood, sandalwood, chocolate musk, KAYALI signature accord
