Gourmand scents are on the rise but is a mayonnaise-inspired fragrance too far? This week, Hellmann's Mayonnaise released the world's first parfum de mayonnaise, Will Levis No. 8, in partnership with NFL quarterback, Will Levis. The limited-edition fragrance was crafted to "harness the tantalizing scent of the world's most alluring condiment – mayonnaise."
Will Levis No. 8 boasts savory notes of tart, mayonnaise accord, musk and vanilla with coffee undertones.PR Newswire
The scent is encased in a 30mL Hellmann's-blue bottle and boasts savory notes of tart, mayonnaise accord, musk and vanilla with coffee undertones.
"With the launch of my signature scent, I've fulfilled a lifelong dream of partnering with Hellmann's to craft a fragrance like no other, one truly embodying the distinct scent of greatness," said Levis. "Rich and creamy, Will Levis No. 8 is more than a mayonnaise-inspired fragrance. It's transformative. I've eaten mayo, drank mayo, and now I can smell like mayo."
"We're the first condiment brand to design a fragrance after our product – and it makes sense for Hellmann's to enter this space because of the versatile ways that people are using and showing their love of mayonnaise," said Chris Symmes, head of marketing, Dressings North America, Unilever. "Will Levis, condiment icon and mayo connoisseur was the perfect partner to help us launch this first-of-its-kind parfum and venture into the fragrance world to unite both condiment and football fans alike."
@will_levis The scent of the season is here. Head to the link in my bio to shop. #HellmannsPartner @Hellmann’s Mayonnaise ♬ original sound - Will Levis
