Firmenich and Mastercard collaborated on two fragrances designed to be worn separately or layered together, Priceless Passion and Optimism. The Priceless collection is available as a 50 ml set or 10 ml travel set. Mastercard will donate the equivalent cost of planting eight trees for each 50 ml set sold and four trees for each 10 ml set sold to Conservation International.
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Priceless Optimism is a woody unisex fragrance with notes of grapefruit, mandarin orange, Sicilian orange, rhubarb and Haitian vetiver.
Priceless Passion is a floral, fruity unisex fragrance with notes of Grasse and Moroccan roses, warm woods and red berries.
The two fragrances can be tailored and layered to create unique versions of Priceless. Each kit comes with a downloadable video featuring perfume creators Dora Baghriche and Marie Salamagne of Firmenich discussing their process and inspiration for the Priceless fragrances.
The Priceless collection is exclusive to Mastercard cardholders; available on the official Priceless website.
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