Louis Vuitton has launched a personalized fragrance service, starting at €60,000, per HypeBae.
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Each fragrance is crafted based on the user’s taste, memories, lifestyle and typical perfume habits.
After consultation, perfumer Jacques Cavallier Belletrud composes one-of-a-kind scents using raw materials at the house’s Les Fontaines Parfumées in Grasse.
During the months of development, an accompanying trunk is simultaneously made at LV’s workshop in Asnières.
Each case can hold four 100mL bottles, three 200mL bottles, a 100mL travel case, a travel spray and 16 refills.