Jo Malone London’s Poppy & Barley Cologne, created by Mane perfumer Mathilde Bijaoui, has been awarded “Best Artistic Perfume—Affiliated Brand” (Miglior Profumo Artistico—Marca Affilliata) by the Accademia del Profumo.
Previously: Mane Sponsors First Virtual Cullinary Competition.
The 2020 award ceremony was broadcasted exclusively on the the Accademia del Profumo YouTube channel and Facebook page on the June 30, 2020. The event was presented by Giorgia Surina together with the president of the Accademia del Profumo, Ambra Martone.
Previously: Brenntag, Mane Enter Iberian, Swiss Agreement.
A video of the ceremony is available on the Accademia del Profumo Facebook page.
This is the second prize obtained by this fragrance. In 2019, Grazia UK Beauty Award selected Poppy & Barley Cologne as “Scent Of The Year For Her.”
The Poppy & Barley Cologne is a floral scent enhanced by rose and violet and topped with blackcurrants. Borrowed from the cereal fields, where grains and flowers mingle, the poppies are cocooned by bran and cotton-soft barley.
![Julien Maubert, director of Raw Materials division, Robertet, says, 'This acquisition is fully in line with our desire to consolidate our position as world leader in natural aromatic ingredients[..].'](https://img.perfumerflavorist.com/files/base/allured/all/image/2023/03/HQ.63ff3d27e3c62.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
!['[P]eople today own more than one fragrance and are looking to build fragrance wardrobes that fulfill different moods, times of days and occasions,' says ScentGenie co-founder Olivia Jezler. 'Just like one does not simply have five dresses all in the same color and cut. ScentGenie assists in this process of helping people find fragrances that reflect their needs but also expand their horizon so they can experience something new and exciting.'](https://img.perfumerflavorist.com/files/base/allured/all/image/2023/02/dreamstime_xxl_262771723.63ec0ef776395.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
