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It’s Not Easy Being Clean

Contact Author Alex Mackenzie
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With the global household cleaners market expected to reach $40 billion by 2025, there is plenty of room for natural and clean label products to grow.

At the onset of the COVID-19 pandemic, consumer demand for cleaning products skyrocketed. According to a Statista report, the total sales increase for aerosol disinfectants in the first week of March 2020 was 400% compared to the same week in 2019 for U.S. marketsa.

With the limited availability of these highly sought after products, many consumers have been happy to simply get their hands on whatever products they can, but others have been inspired by the newly increased role of cleansers and sanitizers in our daily lives to take a more critical look at the products they are using to keep their homes clean and their loved ones safe.

Natural and clean label ingredients are being demanded by increasingly conscious consumers in an ever-expanding range of product markets. With the global household cleaners market expected to reach $40 billion by 2025, there is plenty of room for natural and clean label products to growb.

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As demand for clean label cleaning products increases, so too does the need for natural and clean label fragrance ingredients. I was fortunate enough to be able to sit down with two experts in the field to discuss the science and the artistry of formulating natural and clean label fragrances for clean label cleaning products: Michelle Harper, VP of scent design & technical services at Arylessence, and Miriam Vareldzis, founder and creative director of Palette Naturals.

For the full article, please check out Perfumer & Flavorist's August 2020 issue. 

Footnotes:

awww.statista.com/statistics/1104333/cleaning-product-sales-growth-from-coronavirus-us/

bwww.statista.com/statistics/935010/household-cleaners-market-value-worldwide/ 

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