The Boticário Group Introduces O.U.I Fragrance Brand

The new brand aims to provide Brazilian consumers with perfumery, body and bath products. Photo: O.U.I.
The new brand aims to provide Brazilian consumers with perfumery, body and bath products. Photo: O.U.I.

The Boticário Group has launched the perfumery brand Original. Unique. Individual (O.U.I), per Premium Beauty News.

Related: Snif Releases Second Genderless Fragrance Collection

The perfumery line is created in France and is in partnership with a team of perfumers.

Currently, there are sample options for both men and women. 

The OUI Kit La Collection 01 contains three 5 ml women's perfume samples, including:

  • Scapin, with notes of florals, amber woods and leather.

  • L'Amour, with notes of orange blossom, sandalwood and musk.

  • Madeleine, with notes of rum, pink pepper and vanilla. 

For men, the OUI Kit La Collection 02 contains three 5 ml samples of its parfum for men, including:

  • L'Experience, with notes of cardamom, vetiver and patchouli.

  • Iconique, with notes of coffee, ginger and lavender. 

  • Hotel de Ville, with notes of ginger, sage and vetiver. 

Each samples kits retails for R $69 with the full sized 75 ml fragrances retailing for R $299, each.

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