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Clean Reserve Releases Avant Garden Collection

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Flower and perfume bottle

Photo provided by Clean Reserve

Clean Reserve has launched its latest collection of six fragrances, Avant Garden Collection by Clean Reserve, which will be exclusively available at Bloomingdale's stores and Bloomingdales.com.

"Our new Clean Reserve Avant Garden collection incorporates our foundation of eco-friendly ingredients into a luxurious olfactory experience," said Gregory Black, president of Fusion Brands America, Inc.

The Fragrances

Created with sustainable ingredients from France, the fragrances are formulated to be vegan, cruelty-free and free of phthalates, preservatives, gluten and artificial dyes. The fragrances themselves were created from several top fragrance houses and include:  

  • Galbanum & Rain created by Firmenich. A woody green fragrance that includes top notes of Sichuan pepper and star anise; middle notes of incense and galbanum; and base notes of white moss, clearwood, patchouli, vetiver Haiti and cedarwood.
  • Hemp & Ginger created by Firmenich. A bold spicy wood scent that contains top notes of bergamot and ginger; middle notes of cardamom and Sichuan pepper; and base notes of oud and saffron.
  • Muguet & Skin created by Firmenich. An exotic woody musk perfume with top notes of cardamom oil and white freesia; middle notes of muguet, heliotrope and jasmine; and base notes of clearwood, musk, patchouli, Ambrox, captive pamplewood and praline.
  • Saguaro Blossom & Sand created by Mane. A floral green fragrance with top notes of lemon zest, green ivy, freesia and verbena; middle notes of muguet, jasmine absolute, momosa absolute and rose de mai absolute; and base notes of blonde woods, musk and vetiver.
  • Sweetbriar & Moss created by Mane. A fresh floral fragrance that includes top notes of mandarin, Sichuan pepper and lychee rose; middle notes of transparent jasmine olibanum, rose de mai absolute and saffron flower; and base notes of modern amber, vetiver, moss, cedarwood and cashmere woods.
  • White Amber & Warm Cotton created by Takasago. A comforting, fresh fragrance with top notes of aldehydes, cassis buds and green accord; middle notes of jasmine petals, lilies and peonies; and base notes of amber, clean woods and musks.

"We see the consumer becoming more inquisitive about the ingredients in their fragrances, not just from a masculine or feminine perspective, but also from a sourcing viewpoint and the way fragrances are derived. There is a negative stigma of the use of 'safe synthetics' or 'safe molecular naturals,' which are molecular derivatives of a raw material, which helps preserve our natural resources. CLEAN wants to change the way consumers experience fragrance, educating the consumer about mindful beauty, natural doesn't always mean sustainable, and removing the stigmas around the perfume industry,” said Greta Fitz, VP global marketing and product development, Fusion Brands America, Inc.