Ambient Scent

The collection fragrance, Daydream, includes notes of cherries, jasmine and marshmallows.
Hotel Collection Collaborates with Museum of Ice Cream to Launch New Home Fragrance Collection
Each product is available in the exclusive collaboration scent Daydream, inspired by Museum of Ice Cream’s signature dreamlike aesthetic.
Jan 7th, 2026
Company officials hope that the partnership will help expand New Directions’ footprint in the United States and build a comprehensive e-commerce-enabled platform to serve its customers.
New Directions Aromatics Partners with Aromatic Fragrances International to Create Specialty Ingredients Platform
Functional fragrances are not just a trend, but the latest evolution of intentional wellbeing.
How Neuroscience Research is Driving the Functional Fragrance Movement
Latest
Exploring the Nuances of Citrus for Wellness
Sponsored
Exploring the Nuances of Citrus for Wellness
ADM’s latest consumer research shows that citrus represents more to wellness than the conventional immunity boost.
Dec 5th, 2025
Adobe Stock 586208412
Top 5 Fragrance Articles of 2025
Check out our most popular fragrance headlines.
Dec 29th, 2025
Oui Oui Emily includes fragrance notes of lychee, peach, violet buds, caramel and praline.
Glasshouse Fragrances Launches Limited Edition Candle for Emily in Paris Season Premiere
The fragrance is described as “an olfactory love letter to Paris.”
Dec 18th, 2025
The new headquarters is equipped with cutting-edge creative and application laboratories, fully digitized sensory facilities and advanced sensory booths.
MANE Group Celebrates 20 Years of Presence in the Middle East, Opens New Dubai Headquarters
MANE was one of the first fragrance houses to have a presence in the Middle East in 2005 with a dedicated perfumer.
Dec 15th, 2025
The Cloud Dancer fragrance includes notes of bergamot, freesia, magnolia and cotton musk.
Pura x Pantone Partner for Limited Edition Color of the Year 2026 Fragrance, Cloud Dancer
"With Cloud Dancer, we wanted to create a sensory interpretation of calm, a moment of quiet amidst the noise," said Pura's chief fragrance experience officer.
Dec 4th, 2025
The collection is available on Bath & Body Works’ website across the home care, body care and laundry formats.
Bath & Body Works Expands Milk Bar Collaboration
The expanded collection features four new dessert-inspired fragrances plus the original Birthday Cake fragrance.
Dec 2nd, 2025
Adobe Stock 1772549754
Top 5 Fragrance Headlines of November 2025
Find out which articles in the fragrance space captured our readers' attention.
Dec 1st, 2025
BDK Parfums is known for its scents such as Gris Charnel and Rouge Smoking and has collaborated with several master French perfumers.
LVMH Luxury Ventures Invests in Minority Stake of BDK Parfums
Dec 1st, 2025
The Middle East’s influence on the fragrance industry shows the importance of historical and cultural considerations in formulations.
The Middle East as the Next Global Fragrance Innovation Hub
From ancient formulas to modern brands, this region is significantly influencing the fragrance industry.
Dec 1st, 2025
(Left to right) Edy Chandra, country manager for Eurofragance Indonesia, Santiago Sabatés, chairman and Balwinder Rolley, APAC general manager.
Eurofragance Expands Asia Footprint with New Jakarta Creative Center
The Jakarta Creative Center will serve as a regional hub for co-creation, formulation and customer collaboration.
Nov 25th, 2025
This advanced industrial dosing system can produce fragrance sample batches on demand in minutes, according to the company’s press release.
IFF Introduces Smart Dosing Robot for Fragrance Production
The new robotic dosing system has been installed at the company’s cross-category scent and taste production facility in Chin Bee, Singapore.
Nov 24th, 2025