Independent flavor house I.T.S is tapping into one of the beverage industry's fastest-growing trends with the launch of a new portfolio of natural flavors designed specifically for creamy, dessert-inspired ready-to-drink beverages.
The range includes ice cream vanilla, creamy coconut, cream soda, clotted cream, creamy vanilla, and strawberries and cream flavors, giving manufacturers new tools to create richer, smoother and more indulgent drinks.
Inspired by coffee shop culture, social media-driven beverage trends, and the growing influence of the U.S. drinks market, the collection aims to help brands capitalize on consumer demand for nostalgic and comforting flavor experiences.
According to Briony Rideout, senior beverageinnovations specialist at I.T.S, creamy flavors can soften sharper notes, enhance sweetness and deliver the playful indulgence consumers increasingly seek.
The launch comes as major beverage brands experiment with cream soda, strawberries-and-cream, and ice cream-inspired flavor profiles, signaling broader momentum behind the trend.
I.T.S says its new natural flavor solutions offer beverage manufacturers a cost-effective route to innovation as creamy beverages continue to gain traction across both mainstream and functional drink categories.
