Outlaw Launches Alcohol-inspired Lip Balm Flavors

Outlaw's alcohol-inspired lip balm collection includes five flavors, Whisky Business, Kentucky Mule, Whiskey A Go-Go, Outlaw on the Rum
Outlaw's alcohol-inspired lip balm collection includes five flavors, Whisky Business, Kentucky Mule, Whiskey A Go-Go, Outlaw on the Rum
Outlaw PR Newswire release

Outlaw, a U.S.-based personal care and fragrance company, has launched five adult lip balms with alcohol-inspired flavors.

Related: 5-hour Energy Introduces Three Flavors

Outlaw's alcohol-inspired lip balm collection includes five flavors:

Whisky Business offers notes of whiskey and cola.

Kentucky Mule holds notes of bourbon and ginger beer.

Whiskey A Go-Go features whiskey and coffee.

Outlaw on the Rum offers notes of rum and cola.

Holiday Cheer features seasonal spices and is in limited quantity.

The lip balms collection is made with natural ingredients like beeswax and lanolin. 

Outlaw co-founder and CEO, Danielle Vincent, said, "It's so hard to find a good lip balm, but our customers' unquenchable thirst for adventure leads to frequently chapped lips. As lip enthusiasts, we at Outlaw feel it's our job—no, our DUTY to give every American lips that are both delicious and kissable. Also, we like whiskey. And rum."

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.

More in Savory Applications