Miller Lite has launched Miller Lite Beercoal, the company’s first beer-infused charcoal. Miller Lite Beercoal was created by DDB Chicago, an advertising agency based in Chicago. The charcoal is coated with actual Miller Lite in a concentrated form, and when it is burned, the special charcoal releases the taste of Miller Lite into whatever is on the grill.
Related: Miller Lite Debuts Taste Enhancer Beer Drops
Miller Lite Beercoal comes in 4-pound packs and used in standard charcoal grills. It can be purchased nationwide or at millerlitebeercoal.com while supplies last.
Anne Pando, director of marketing for Miller Lite, said in a press release, "Summer is all about outdoor cookouts and get-togethers, which means plenty of Miller Time. Summer is also beer season, and as a light beer known for great taste, it only made sense to pair Miller Lite with the distinct and beloved flavor grilling offers. We see Miller Lite Beercoal as the perfect way to kick-off a season-long celebration of beer, grilling and hanging out with friends and family."
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