In the December issue, ADM's Zareena Valappil discusses the need for innovation in the citrus market. According to a Mintela report, in nearly 30% of new product launches, citrus flavors continue to dominate across food and beverage categories, including alcoholic beverages, energy drinks, as well as baked goods, confectionery and culinary creations.
Echoing this theme is Celsius' latest flavor launch, Sparkling Lemon Lime. Available throughout the United States, the flavor joins Sparkling Strawberry Lemonade which debuted earlier in 2022. A release from Celsius reads, "Lemon and lime continue to be one of the most popular flavor combinations in the sparkling beverage category, and Celsius plans to leverage the popularity of the flavor combination to fuel those seeking an active, fit, and healthy lifestyle."
aMintel GNPD, Global, New Launches 2022