The role of the perfumer is clear, but what role does the curator/co-creator play in the development process? Seasoned fragrance curator, Mark Knitowski, takes the stage at World Perfumery Congress (WPC) 2022 to pull back the curtain on the fragrance development process. After Knitowski’s session, attendees will walk away with a better understanding of how curators and co-creators set the vision for fragrance programs, the process of interacting with customers and testing connectivity to cocreate fragrance wins. Knitowski will also share his vision for the future of the market and customers' olfactive evolution.
In addition, the event will feature a bustling expo hall featuring unique fragrance ingredients from every corner of the globe, as well as the latest scent technology innovations.
New to WPC 2022, the closing night of the congress will feature an evening ceremony for the American Society of Perfumers Awards and the 8th Annual Art and Olfaction Awards, thereby honoring the worlds of traditional, artisanal, independent and experimental perfumery.
It has been four years since the record-breaking WPC was held in Nice, France, which hosted more than 1,800 attendees, including more than 200 perfumers. Following an unprecedented period of upheaval, this coming event is set to be one of the most exciting yet.
Visit www.worldperfumerycongress.com to learn more and register.