Grupo Boticário Talks Olfactory Loss in Aging Differences @ WPC 2024

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👃The countdown for the return of the World Perfumery Congress (WPC) is on! On behalf of presenters American Society of Perfumers, and produced by Allured Business Media, we are proud to announce that WPC is heading to Geneva, Switzerland, on June 24-27, 2024, at Palexpo. 👉🏽 Register now to set your fragrance innovation agenda; 1-day passes are available, as are group rates.


Don't miss the session Smell & Diversity: Olfactory Loss in Aging Differences & Opportunities in Market Innovation with Monique Alves Frazon Cantú, R&D Sr. Scientist at Grupo Boticário and Natália Queiroz Rezende, R&D Specialist at Grupo Boticário.

The older population olfactory dysfunction is a common feature, and its prevalence and severity increase substantially with aging. The sense of smell essentially contributes to social communication, guides nutrition behavior and elicits avoidance towards environmental hazards. Olfactory smell impairment may imply impact on consumer perception,  preferences, consumption behavior and quality of life, however little is known about the underlying impact. The aim of study was to investigate whether and to what extent age-related olfactory loss impacts the perception of use and consumption of fragrances. In this context, Grupo Boticário will share research and study findings regarding olfactory loss in aging differences, fragrance odor perception among age groups followed by the white space for fragrance tech and product innovation in this market appealing to consumers. 

Join us @ WPC 2024

    • It's unique! The event connects the dots across all stakeholders in the fragrance industry–from fragrance houses to creators to brands, you can network with the entire industry food chain in one place.
    • It's insightful! The conference stage has tapped industry experts to share insights across various markets including fine fragrance, personal care, natural ingredients, functional fragrance, sustainable initiatives and more.
      • Explore what’s new, now and next in fragrance on the expo hall floor featuring unique ingredients from every corner of the globe and the latest scent technology innovations.
        • It's inspiring! Interactive panel discussions and technical talks stir up inspiration and thought-provoking ideas, check out our schedule.
          • It's fun! Network with fellow fragrance professionals from around the world. Take your connections beyond LinkedIn with face-to-face meetings.
            • Your full conference registration includes admission to the Opening Cocktail Reception (June 24), three days of conference sessions, expo hall access and admission to the World Perfumery Congress Gala (June 27).
              • Just looking for time to navigate the expo hall floor? We have tailored registration rates for you!

                ➡️Be sure to register now for the best rates!

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